The Patylicious box
To present myself to the agencies, I have during my first year of Art Direction studies create an alternative me; Patylicious.
This is the beginning of this character’s story, a funny creative inspired by a retro style.
I have create a box where fortune cookies could be found. Inside, small punchlines arguing about the benefits of hiring me.
Next to it, a small booklet with a letter and my curriculum vitae.
The letter and messages inside the cookies were completely different according to agencies.
I brought myself the boxes to the agencies I was interested to work in, and had quite a success.